BRAND PARTNERING
So you understand the concept of Brand Partnering and decided to join the Eco Roast revolution by becoming a Brand Partner - FANTASTIC
It really is as easy as 1..2..3..
1
YOUR COFFEE
This is where you will get to work with your Eco Roaster, and we cannot emphasise enough how important this is. There are a number of scenarios that your Eco Roaster can help you with...
1. You already have a great coffee blend and want to have it Eco Roasted:
Contact your Eco Roaster and make an appointment to go and visit them, take your chosen blend and take them through your brew process and the particular flavours you enjoy about your coffee. They will then be able to 'Blend Match' your coffee for you from scratch, or you can advise the blend constituents if you know them. Ensure you take sufficient fresh sample of your chosen bean in whole bean form. This would normally be 1kg of Whole Bean fresh coffee in a sealed bag, it would be advised to ask your roaster in the first instance and discuss this with them personally.
2. Choosing a blend that your Eco Roaster has tried & tested:
Speak to your Eco Roaster about their own in house blends, each roaster will have a repertoire of tried and tested blends for a number of different brew methods, and these will have been refined over time, this enables you to benefit from their expertise and share their own success. Ask for samples to try yourself, brew them at your own premises and test and compare. Give feedback, your Eco Roaster thrives on constructive feedback and may then wish to tweak a blend to be more specific to your requirements. This is the fastest route and can also be done without
3. Developing your own custom blend:
There is no doubt that developing your own unique blend is something to be very proud of. For this process it is essential to spend a good amount of time with your Eco Roaster, as there are a number of stages to go through to perfect this option. Having a clear knowledge of what you are looking to achieve is very important. Know what flavours you want to promote and which brew methods you will be operating. Sampling, cupping and tweaking is a time consuming process, although the results can be very rewarding. Speak to your Eco Roaster to ensure they have
sufficient development time to spend with you.
Probably the most important part of your coffee - YOUR BRAND
Of course it has to taste amazing - but without your own look and feel, its not the full package!
This is your turn to shine, to show the world how amazing your brand is. As with the coffee blends there are a number of options often available to you, we have tried to make these as simple as possible for you:
1. You are able to produce your own in-house artwork:
Simply download the template on this page and ensure that your imagery fits around the guidelines and design brief. Save your finalised artwork as a hi-res image and send it to your Eco Roaster, they will then send it to our nominated label printing company for your region and will manage the process from there.
2. Your Eco Roaster offers a design service:
In some instances our Eco Roast franchisees have in house design capabilities and they are then able to offer this service to you directly. The design brief will be the same, the template will also be the same layout, although the detail on each label will be for you to freely discuss with your Eco Roaster. There maybe a charge applied for this service, it will vary from roaster to roaster. It is worth asking the question first. The benefits of working directly with your Eco Roaster is that they are familiar with trends and requirements in this market place and also have a vested interest in getting this perfect for you.
3. Using a 3rd Party Design agency to help build your brand image:
The third option is to outsource your design requirements to a design house or agency. This can often take longer and cost significantly more, however the quality of design can often prove good value for money, particularly if you believe there is an opportunity for the packs to be on public display amongst others. It is worth visiting a couple of design agents in your area and get a feel for their experience in this
market and the potential expected costs to you.
2
YOUR LABELS
Having now perfected your blend and your brand, your Eco Roaster will bring the two together in perfect harmony to produce your amazing coffee using our amazing technology.
Your Eco Roaster will be more than happy to discuss each stage of the process to you in more detail should you require, however it really has been made as easy as we possibly could.
There are a couple of other elements of the process to consider to ensure there is no disappointment or delay in receiving your product:
1. Lead times:
Whilst your Eco Roaster is fully equipped to deal with your enquiry, please consider their workload and time. Set realistic times for your product launch, a rushed product launch is often a recipe for mistakes. Please also consider lead times of the other suppliers in the chain. It is expected that the full process from concept to completion can take approximately 4-6 weeks.
2. Design parameters:
Whilst you have effectively free reign on the design of the bag labels under your own brand, please be mindful that there are stipulations on the content and design of your label, this is to avoid any misrepresentation and to protect the ECO ROAST brand, its franchisees and its customers. Please therefore familiarise yourself with both the DESIGN TEMPLATE, THE TERMS & CONDITIONS, BRAND IDENTITY & TRADEMARK
3. Deliveries:
Deliveries of the labels, bags and coffees are organised through your Eco Roaster, however it is worth pointing out that they are not in direct control of the performance of the couriers as 3rd party contractors are employed. Delivery times should be taken as estimates with all efforts being made throughout the chain to ensure you receive your product as quickly as possible.
3
YOUR PRODUCT
We appreciate that not all new products look the same and therefore if your desired Eco Roast product varies from the standard packs as detailed above, get in touch with your local Eco Roaster and discuss the product you are looking to develop, they will be more than happy to assist you in developing this product with you if they are able to, if they are not able to assist you with your enquiry - please do not hesitate to contact us and we will select a suitable Eco Roast partner that will be able to assist you with your requirements.
ALTERNATIVE PRODUCTS
"Let us help you promote YOUR brand today, using our technology of tomorrow"
Justin Cornelius - Eco Roast Inventor